Giovanni Marsico is the founder and president of Archangel Academy and the Gifted Entrepreneur, which is a coaching and mastermind organization that shares marketing, innovation, and revenue generating strategies with big-hearted entrepreneurs all around the world. Giovanni’s dream is to solve the world’s biggest challenges like poverty and hunger by empowering other gifted entrepreneurs who want to do the same.
We’ll be discussing how he shifted from a life of chasing money to a life of impact and bliss. Gio shares how he plans on growing his Archangel Summit to over 10,000 attendees. We discuss how first being an employee for a company that serves entrepreneurs can be the absolute best way to get started and learning about business, and of course, much more..
Key Points From This Episode:
- Giovanni shares about where he started producing events at the age of 16.
- Learn why working at Strategic Coach was the best way for Giovanni to learn about business.
- Understand why four years later, Giovanni left Strategic to venture out on his own.
- How friendships and fitness helped Giovanni get through some of the lowest times in his life.
- Find out why Giovanni went from working in real estate to starting Archangel.
- Hear more about Giovanni’s vision for Archangel and the Archangel Summit.
- Understand how leaving real estate got Giovanni back into alignment.
- Find out why Giovanni says that all or most growth happens outside your comfort zone.
- Learn about how Giovanni explains having ‘new firsts’.
- Discover how Giovanni reframes negative thoughts regarding entrepreneurship.
- Hear more about Archangel and getting into Angel Investment.
- Find out what guidance Giovanni gives to people wanting to take the first step in business.
- Understand what failure means to Giovanni and how he sees it as a learning opportunity.
- Hear what’s next for Giovanni in terms of dreams and growth.
- And much more!
Links Mentioned in Today’s Episode:
Giovanni Marsico — http://www.giftedentrepreneur.com/
Giovanni on Twitter — https://twitter.com/GiovanniMarsico
Archangel Summit — http://www.archangelsummit.com/
Dan Sullivan, The Strategic Coach – https://www.strategiccoach.com/
Workopolis – http://www.workopolis.com/shared
Kris Simpson – http://www.bodiesbydesign.ca/
Peter Diamandis –http://diamandis.com/
Ray Kurzweil –http://www.kurzweilai.net/
We – https://www.we.org/
Lisa Ferguson – http://1000wattlife.com/
Phil McKernan – http://philipmckernan.com/
Gary Vaynerchuk – https://www.garyvaynerchuk.com/
Real Talk Summit – http://realtalksummit.com/
One Last Talk – http://onelasttalk.com/
Naveen Jain – http://www.naveenjain.org/
James Altucher – http://www.jamesaltucher.com/
James’s Book, Reinvent Yourself – https://www.amazon.com/Reinvent-Yourself-James-Altucher/dp/1541137132/
Strengths finder test – http://www.strengthsfinder.com/home.aspx
Kolbe test – http://www.kolbe.com/
“GM: 2012 I joined the Genius Network, Joe Polish’s $25K group, and at my very first meeting they sat me next to Peter Diamandis and Ray Kurzweil and [V. Jane]. I was like at the genius table, I was the dumbest person. But that was fun.”
[0:00:22.1] ANNOUNCER: Welcome to The Fail on Podcast where we explore the hardships and obstacles today’s industry leaders face on their journey to the top of their fields, through careful insight and thoughtful conversation. By embracing failure, we’ll show you how to build momentum without being consumed by the result.
Now please welcome your host, Rob Nunnery.
[0:00:50.0] RN: Hey there and welcome to the podcast that believes, if you desire to create the life of your dreams then embracing failure by taking urgent and bold action is the only way.
Today, we are sitting down with Giovanni Marsico. He is the founder and president of Archangel Academy and the Gifted Entrepreneur which is a coaching and mastermind organization that shares marketing, innovation, and revenue generating strategies with big-hearted entrepreneurs all around the world. Giovanni’s dream is to solve the world’s biggest challenges like poverty and hunger by empowering other gifted entrepreneurs who want to do the same.
We’ll be discussing how he shifted from a life of chasing money and unfulfillment to a life of impact and bliss, how he plans on growing his Archangel Summit to over 10,000 attendees, and how first being an employee for a company that serves entrepreneurs was the absolute best way to get started and learning about business, and of course, much more.
But first, to stay up to date on all fail on podcast interviews and key takeaways from each guest, simply go to failon.com and sign up for our newsletter at the bottom of the page. That’s failon.com
[0:02:08.9] RN: All right, hello and welcome to the fail on podcast, today I am sitting down with Giovanni Marsico, welcome to the show.
[0:02:15.5] GM: Thanks.
[0:02:18.4] RN: Just for a little context, tell us about your entrepreneurship background, what did you get started in when you first got into business and kind of take us to the timeline of then to what you’re doing now?
[0:02:29.9] GM: Awesome, my first venture was when I was 16 and my best friend Steven, I used to go to parties for teenagers and dance parties and we thought, we love this but we can do something better. I don’t remember, have a vague recollection but I couldn’t believe how much we accomplished our — were able to do at 16 years old but we — Our first event that we produced was in a banquet hall, we were negotiating contracts at 16.
[0:02:57.8] RN: Sure.
[0:03:00.6] GM: We managed to have a thousand people show up.
[0:03:02.1] RN: No way.
[0:03:03.1] GM: Which for a first time event at 16 years old.
[0:03:05.4] RN: That’s nuts.
[0:03:06.0] GM: It’s crazy.
[0:03:07.1] RN: For 16, that’s nuts now.
[0:03:08.5] GM: Yeah, it’s nuts now. Pre-internet, pre-social media, pre cellphone.
[0:03:12.9] RN: How are you doing that, how are you getting the word out?
[0:03:14.7] GM: We actually had an affiliate model which is hilarious, we didn’t know that’s what it was but we had friends in all kinds of different schools and we said, we want you to sell tickets in advance. If people buy a ticket, they get a discount so now there’s value there and we’ll give you a dollar per ticket you sell.
[0:03:30.4] RN: That’s awesome.
[0:03:31.7] GM: We had this crazy affiliate model before that was even a thing. Old school. We had a thousand people show up to the first event and it was one of the best days ever for us.
[0:03:40.7] RN: That’s so cool. What were you charging for a ticket?
[0:03:45.0] GM: 12 at the door and 10 if you…
[0:03:48.7] RN: Pre paid? You had that model down. Pay in advance, you get a discount. You guys didn’t do any of the promotion? You just had affiliates go do everything?
[0:03:58.0] GM: Pretty much, we had an army of promoters.
[0:04:01.9] RN: Their sole motivation was just getting a buck per…?
[0:04:04.2] GM: They would have done it for free because — yeah, the idea that they took ownership of the event as if it was their own so they felt good saying come to my party.
[0:04:13.5] RN: Got it. You’re okay with letting them take kind of ownership of it, it’s all good, we’re all partners in this kind of thing? Got it, was that the first time somebody ever had given you money in exchange for something that you created?
[0:04:26.2] GM: Yes.
[0:04:27.0] RN: Okay, cool. What made you guys even think about doing it or wanting to do it? Had you always looked for different ways to make money?
[0:04:38.1] GM: That was our first experience creating something for profit or for money or for exchange of value. I’m sure the seed was always there and we just felt, this was a thing we could do.
[0:04:50.9] RN: Nice, is this something that you did year after year there on out? Because you saw that it worked, let’s do this again.
[0:04:57.9] GM: No, right after that, we planned our second event and it went really well and then our third event we got crushed.
[0:05:03.1] RN: What happened?
[0:05:04.7] GM: We were renting banquet facilities or banquet halls and giant restaurants and it worked but there were also night clubs in the city that would maybe one day a week or one day a month allow teenagers to throw parties.
[0:05:17.2] RN: Got it.
[0:05:19.5] GM: On our third event, we were selling out, going really well but then one of the huge clubs in the city was closing down and they were having a last party ever event and they promoted it two weeks before and completely crushed us, we had to deal with failure at 17 years old on a bigger scale.
[0:05:38.4] RN: How much did you guys end up losing on that?
[0:05:41.5] GM: We managed to break even.
[0:05:43.0] RN: Okay, so it wasn’t necessarily a huge financial failure but it was at that time, it was…
[0:05:49.4] GM: It felt like it though because we would have had, we would have had…
[0:05:51.9] RN: You would have made a lot of money right? and breaking even was basically a loss because you put a lot of time and effort into it.
[0:05:56.3] GM: Correct.
[0:05:56.7] RN: Got it. After that one, did you do any after that? You kept going? Got you. How frequently were you hosting these things?
[0:06:07.7] GM: During high school, it was probably two or three a year.
[0:06:10.0] RN: Okay.
[0:06:10.7] GM: And then after high school, when we got ourselves into night clubs, the biggest venue, our biggest event had 5,000 people inside a 2,000, in line that couldn’t get in because we were over capacity.
[0:06:22.8] RN: No way.
[0:06:23.3] GM: That place, we’re doing weekly.
[0:06:25.2] RN: Got it. That’s kind of your first world of entrepreneurship is hosting events right?
[0:06:34.7] GM: I’ve been an event producer my whole life. It is one of my gifts to create immersive experiences, I didn’t understand it back then but I was just so passionate about it.
[0:06:44.4] RN: How did you transition out of that? I know you did real estate, is that where you went directly into or is there stuff in between?
[0:06:49.6] GM: In between, I eventually listened to my teachers and guidance counsellors and parents who kept bugging me that this is not a real thing, you should go to school, get a job and that’s when I quit doing events to go back to university, that’s when my depression started because I was not aligned.
But I went to the university for first engineering and then I dropped out of that because I didn’t want to be an engineer but my guidance counselors would say, get your engineering degree first and then get your master’s in business. Which was the programming, they will put it to every — it’s terrible.
I did go to business school and after that, I had the best job which was my last job ever but it was running the marketing at strategic coach.
[0:07:34.3] RN: Nice.
[0:07:34.6] GM: Dan Sullivan.
[0:07:35.7] RN: Yeah.
[0:07:36.2] GM: I was there for four years and it was life changing.
[0:07:40.2] RN: In what way? Did you have exposure to Dan and like his teachings, his philosophies, all that stuff?
[0:07:44.8] GM: Well, if you’re entrepreneurial, having the opportunity to work at a place like that. Being behind the scenes, seeing how teams are structured, seeing how operations work, all accounting, all those kind of things with a company doing really well.
And then, being exposed to the type of people that are clients are…
[0:08:02.6] RN: Yeah.
[0:08:04.3] GM: I volunteered to sit at every workshop they would allow me.
[0:08:07.9] RN: that’s awesome. Smart.
[0:08:08.8] GM: Right. For most people who were team members or employees, you know, 5:00, whatever the time, they would go home and I would stay and go into the stock room where all the products were and read for hours.
[0:08:22.2] RN: that’s amazing.
[0:08:22.7] GM: Because I was like, this is the best stuff ever.
[0:08:24.6] RN: Yeah. Within that, did you actually have the awareness when you were working there to actually start like you said, you could see how the business was run right? Not necessarily in the client side but you could see how marketing worked, how operations ran, how customer support rant, all of that.
Did you actually have the awareness to so call that in and see how, okay, this is how Dan runs a company, from the inside.
[0:08:49.1] GM: It was the best entrepreneurial school ever and part of me felt like I was cheating because clients were paying a lot, investing a lot of money to be clients there and I was making a lot more than that to sit in the same room and to learn and be behind the scenes.
[0:09:04.4] RN: I think it’s one of the best ways to get into entrepreneurship without just jumping in. You know what I mean? Going to work for a company that you find really interesting, that you can — that’s a small team right? He doesn’t have a huge company in terms of 500,000 employees.
[0:09:21.2] GM: At the time, it was 120 I think.
[0:09:22.9] RN: All in Toronto? Yeah. Small enough to where you can have exposure to almost every department right? I think it’s one of the best ways that I don’t think people do it often enough right? They’re working at a job they don’t really like and not really learning anything from it.
You’d said, I’m going to go find a place, did you do it by chance or was it strategic that you went to work there, that you knew you wanted to learn from it?
[0:09:46.5] GM: No, it was complete serendipity, I was — I spent the entire summer applying for jobs online through Workopolis or whatever job sites there are and struggling and no one would even respond to my resumes and then I saw the ad for strategic — I had no idea what the company was, I had no exposure to them, I just thought, this is really cool.
I thought I had to do something different so instead of sending a resume, I sent an ad for myself promoting why I’m aligned with them and within 45 minutes, they called me, saying we’ve had over 500 resumes for this position, you’re the only one we want — come in right away.
[0:10:21.4] RN: Had you done that? Create an ad for yourself for other jobs or is it because you wanted this job so much because you agree with the message so much?
[0:10:28.5] GM: Correct and I wanted to do something different to get noticed.
[0:10:32.2] RN: But only for this one because this is one that really spoke to you? Got it, okay. You say you were there four years?
[0:10:40.1] GM: Four years.
[0:10:41.2] RN: And then after, obviously you’re soaking up a lot of knowledge, learning a lot, reading a lot, learning a lot from Dan. What made you want to leave? What was the catalyst that made you leave Strategic?
[0:10:50.8] GM: The year I joined or the year they hired me was 2002 and that’s when I got married and then I left in 2005, the year my son was born. I realized, I always knew I was entrepreneurial, I wanted to do something big and I thought at the time, if I don’t start something now because my son is born, I’m always going to have that excuse, well I got to pay the bills.
I took a huge leap and left to start marketing, consulting that year and then…
[0:11:16.7] RN: As like just marketing consultant? Got it.
[0:11:21.3] GM: That grew but things were not working in the relationship and it got worse and worse and worse.
[0:11:27.0] RN: In your marriage?
[0:11:27.5] GM: Correct.
[0:11:28.2] RN: Okay, I see you.
[0:11:30.2] GM: then by the end of 2007, the marriage failed and I fell into a huge deep depression so I couldn’t run the business and the business took a huge hit that year. It took me a few months to get through that darkness, to the point where I was considering suicide and then just having the right friends around me to help me out and things turned around and then from that point, everything’s been an aperture.
[0:12:00.1] RN: Nice, is there anything you can — outside of just your friends helping you, is there anything you can — I know this is probably a dark place to go to but what specifically was it able to get you out of that? Because I’m sure there’s people listening that are probably in a similar position? What was it for you that was able to get you out of that place?
[0:12:19.9] GM: March 27th, 2008 was the day I sat a Quiz no’s, around the corner close to here for three hours contemplating what I should do. At the time it was my son that was the huge factor, I can’t do this to him. And then after that, I was in a depression, I went to see my family doctor who prescribed antidepressants.
That same day, I had a meeting with a client of mine for a marketing coaching, he was a good friend, Kris Simpson who is a fitness guy and he saw my face that day and before we even got into our meeting, he said, “What the hell’s wrong with you?”
I explained things to him and then he’s like, let me see — because I had just filled the prescription, I hadn’t taken any pills yet. He said, “Can I see those?” He picked it up and he’s staring and he literally whipped them in the garbage and said, “Get your ass out there.” — he had a gym. It was that moment and then the fitness aspect that really helped me get through it because the release of endorphins and dopamine and all those fun, happy hormones.
That really helped and then it helped me get to the point where I can have the confidence to keep going and building and…
[0:13:31.6] RN: Just kind of the slow progression of you don’t go to the gym and get ripped in one day. Was it kind of the thought process of like okay, I’m not going to go from zero to a hundred today but I’m taking the first step and that was kind of like a parallel with your mindset and your kind of shift in terms of being in a rut to knowing that you're not going to change everything right now but you’re going to take the first step?
[0:13:53.6] GM: Correct.
[0:13:53.8] RN: Got it.
[0:13:54.6] GM: It was amazing.
[0:13:55.8] RN: Okay, and then, once you got out of that funk, what did you start doing professionally?
[0:14:01.9] GM: I was still doing the marketing, coaching and then a year later, one of my clients was a friend of mine who was in the real estate space in Toronto selling preconstruction condos to investors and with my marketing help, her business blew up.
Then she said, why don’t you partner with me, you do all the marketing, I do all the sales because you're really good at this and then her real estate commissions were a lot larger than my consulting piece, yeah, that sounds good and then a year later, her and her husband got pregnant and she realized I can’t be signing deals if I’m at home breastfeeding, get your license.
Fine. I didn’t want to be an agent. We did that and we did really well but the entire time, I was not happy, I never wanted to do real estate.
[0:14:49.8] RN: Just kind of fell into it and the money was good?
[0:14:52.8] GM: Yeah, I fell into that trap of…
[0:14:54.9] RN: It was hard to get out because you wanted to keep the money coming in but you knew you weren’t aligned?
[0:14:58.6] GM: Right. It got worse and worse.
[0:15:01.0] RN: Depression and it seems a lot of weight. Another cycle almost?
[0:15:05.0] GM: In a different way but…
[0:15:06.1] RN: Sure. What year did you start in real estate and when did you get to the point where you were so unhappy that you decided to do something else?
[0:15:15.0] GM: 2009, I started, by 2010 we’re already on the radar of being the top of that niche.
[0:15:23.4] RN: You guys grew really fast?
[0:15:24.7] GM: Right. 2011 I joined strategic coach as a client which is a big deal for me because as the first employee to leave.
[0:15:33.6] RN: Full circle right?
[0:15:33.9] GM: Come back as a client.
[0:15:35.1] RN: That’s awesome.
[0:15:36.3] GM: 2012 I joined genius network, Joe Polish’s 25k group and at my very first meeting, they they sat me next to Peter Diamandis and Ray Kurzweil and [V. Jane]. I was like at the genius table, I was the dumbest person. That was fun.
Sitting next to Peter, talking about creating impact to change the world, that kind of conversation. I had the idea for my Archangel project. At the same time, I started real estate but I realized I should do this thing to get the money and that was the path I took. Looking back, it was still the right decision because it let me to — yeah, it led me to…
[0:16:17.2] RN: Finance.
[0:16:17.5] GM: Correct.
[0:16:18.1] RN: Got it. Peter Diamandis planted the seed. You already had the seed but he kind of brought it back to life to where you're like…
[0:16:25.4] GM: At the time, my thinking was by 2016 when I turn 40, I’m going to start my Archangel project, until then I’ll do real estate and build up my wealth and experience but after that date, I said, I can’t wait. He lit something like a flame and then on the flight home, I started journaling what the project will look like and launched Archangel a year later.
Almost as a side project to the real estate but the more — my analogy was, it felt like I was in a marriage of convenience with the real estate and not happy, living in black and white and then Archangel was finding my soul mate in color.
[0:17:06.1] RN: It lit you up?
[0:17:07.3] GM: Right.
[0:17:08.7] RN: What did Archangel look like at the time when you’re just kind of conceptualizing what you’re going to build? What was kind of your vision for it back then?
[0:17:16.8] GM: Ironically, there was a parallel to my parties. We produced our first event because we kept going to other events that were fun but weren’t — we wanted to create the party we wanted to attend.
Archangel became creating an entrepreneurial tribe and mastermind and event that I wanted to attend and the group I want to be a part of that didn’t exist. That’s how I started right from the beginning. It started off as just an annual…
[0:17:45.9] RN: It started off kind of like you did back when you were 16, I’m going to put together an event, probably the same model too.
[0:17:51.1] GM: Exactly the same model.
[0:17:52.6] RN: I’m going to find affiliates to go sign people up. That’s awesome. That first year, that was what? 2016, 15?
[0:18:00.0] GM: 2014 was our first — we did some smaller events in Toronto and then realized I wanted to do something bigger where people would fly in from everywhere and I wanted it to be in January and realized no one’s going to fly to Toronto in January.
[0:18:13.7] RN: That’s a good point.
[0:18:14.2] GM: We picked Los Angeles as our center and then we did our first event, had a hundred and something people, it was amazing and kept doing it. We just finished our fourth annual this year.
[0:18:25.0] RN: Yup, that was also in LA?
[0:18:26.5] GM: Correct.
[0:18:27.3] RN: How big has it grown now that it’s in its fourth year?
[0:18:31.7] GM: We kept the size of the number of people the same, we just, every year, the quality has gone up and the quality of the attendees had gone up.
[0:18:38.9] RN: It’s a very highly curated group then? Okay. I think I saw last year that you held, was it Archangel Summit? Was it something else that you held in Toronto?
[0:18:48.3] GM: I made a big decision over a year ago to quit real estate and put all my energy into Archangel. That afforded me the time and energy to invest in bigger things. Last year, we launched our first public event which was Archangel Summit in September we had 1,500 people and the whole thing was a fund raiser where we’ve been allocating and donating the profits to different charities so we had like 50,000 for change heroes to go to schools, 50,000 went to rebuild schools.
We’ve just partnered with We which is a huge organization that’s based out of Toronto that does this big events and also build schools. I’m a big fan of education.
[0:19:26.4] RN: Yup.
[0:19:27.9] GM: It looks like this year we’ll have 3,000 people at the summit.
[0:19:29.7] RN: That’s amazing.
[0:19:31.2] GM: The goal is by 2020 we have 10,000 people at the…
[0:19:34.6] RN: Arena right? That’s awesome. You said last year you finally cut ties with real estate right? What was the catalyst, was it that Archangel was doing so well that you had the resources to let real estate go or what was kind of the driving force between you and leaving that behind?
[0:19:52.9] GM: We grew Archangel to a point where it could happen but it’s more about the relationships and the platform that we build and the network and it was still making good money in real estate but I realized, there are currencies way more important than money and I was way over weight and depressed and not happy and as soon as I quit real estate, I lost 60 pounds.
I’m in complete alignment now, I’m in an amazing relationship now, my whole life has flipped around.
[0:20:22.1] RN: Just purely by leaving real estate. Something that was not in alignment essentially right? You had known for a while that real estate wasn’t your thing or did you come to all this realization after you had left?
[0:20:32.6] GM: It took me a few years to realize it and then the last two years were really difficult because I knew it and I knew I had to make a change but I was afraid of the change I guess.
[0:20:42.6] RN: Sure, that’s fair. Within everything that’s going on, you’ve had struggles early at 17 when you were launching these conferences or launching these events? Out of all of the struggles along the journey, including the depression, all of the tough spots you’ve been in, if you have to pin point kind of like a moment in time that you’d have to think back on, that makes you go man, I wouldn’t be here if that hadn’t happen to me? What would you say that is? It’s a tough question, it’s heavy.
[0:21:12.1] GM: There’s so many of those. Something that did happen to me, it was after our second annual archangel mastermind event. A couple of days later, I was driving in my car and I had this experience because prior to this, I had a lot of panic attacks so I knew what that felt like. And then, on that day, I had the opposite, it was like every positive emotion flooding through me like a bolt of electricity.
I can only explain it, I call it a bliss attack with the opposite of a panic attack.
[0:21:40.0] RN: Sure, where I started crying but it was like a happy and…
[0:21:44.5] GM: I felt at that moment that my body through intuition or whatever you want to call it is like GPS for truth and for alignment and every time I experienced heavily charged, negative emotions, that was just my body saying you’re off path, you’re not aligned and those bliss attacks were my body telling me you’re now completely aligned, keep going in this direction.
[0:22:09.9] RN: This wasn’t intellectual at all, you didn’t just do this and you were like, this went so well, this is fun, I like it, it’s more of an internal gut feeling? What are other times that you’ve had bliss attacks? After every event you do?
[0:22:25.5] GM: Burst at event. Literally and seeing transformation happen within people with the archangel tribe and seeing connections happen, I got a lot of connecting people who can help each other out, I love connecting people to resources or wisdom they need, Here’s the funny thing about that. Do you know Lisa Ferguson?
[0:22:44.5] RN: Yeah, she’s in my talk as well.
[0:22:47.0] GM: So she helps people uncover what their gifts are and what their strengths and she told me that you know, based on our conversations, I feel that your gifts are this, this and connecting people or being a connector. I was like, what are you talking about? That’s not a thing for me, like Jason’s amazing career.
Then I realized over time that sometimes the things that we are really good at, our unique abilities or our gifts are so normal to us, we just assume everyone’s like that.
[0:23:17.3] RN: Yeah, it’s a good point.
[0:23:19.0] GM: Sometimes you need that external…
[0:23:21.2] RN: Kind of validation.
[0:23:21.6] GM: Right.
[0:23:22.0] RN: Of somebody else telling you like you’re amazing at this right?
[0:23:26.1] GM: Once you have — once there’s a paradigm shift of believing, maybe I am good at this and you actually invest in that thing then it explodes. Now I’m heavily investing in connecting things.
[0:23:37.8] RN: You know, I was talking to Phil McKernan about this actually in the Bahamas, not about this specifically but just about how we could tell ourselves or other people tell us things that we don’t realize about ourselves. If you tell a kid, you can tell a child like you’re amazing at this and it’s something that will stick with them possibly for the rest of their life and it will give them like confidence and belief later on in life that they’re amazing at that.
Which is crazy because you can literally change somebody’s life by just giving them a compliment. People don’t realize, it’s all it takes sometimes is like a little small compliment.
[0:24:12.3] GM: The danger there is you can also do the opposite for children?
[0:24:15.4] RN: 100%, they’re so easily manipulated almost right? Where yeah, your heart on them or you’re negative to them and they’ll never forget that either. It’s, they’re fragile.
[0:24:27.3] GM: I heard this saying once or this quote where what a parent tells their child becomes the child’s inner voice. I mean, this happens to all of us, all of our inner critic, inner voice crap, it comes up that tells you you’re not good enough or is usually linked back to stuff that your parents told you, not even maliciously or on purpose but that conversation and until you’re conscious of those patterns, they affect all of your decisions, they effect your emotion.
And then you know, you and I can be in a conversation, you might mention a word or a situation that triggers past pain or trauma and I don’t realize that that’s what’s happening.
[0:25:07.2] RN: Yeah, it’s amazing, has that realization changed how you kind of deal with your kids? Do your really watch what you say now? Just super conscious of it?
[0:25:19.5] GM: I’m way more conscious of what I say but also what I do because they model, right? I remember having a day where I would tell my son no devices at the table, no iPad, no computer and a minute later I’ll be checking my phone. What am I doing?
[0:25:37.5] RN: They call you out on it?
[0:25:38.6] GM: No, he didn’t but I realized, I’m completely out of alignment and he’s going to be confused because…
[0:25:44.1] RN: Yeah, daddy’s saying this but he’s doing the same? It’s like telling your kid not to smoke or drink and you're smoking and drinking. Got it.
[0:25:51.9] GM: Obviously this is the fail on podcast right so our fail is kind of the mantra we live by with the idea of if you’re not failing, you’re not growing. How do you force yourself to kind of get outside your comfort zone on a daily basis to kind of fail on?
[0:26:07:2] RN: I have learned that all or most growth happens outside your comfort zone.
[0:26:12.8] RN: Yeah.
[0:26:13.8] GM: The thing that I do now, because when you’re outside of your comfort zone, usually you feel some kind of fear.
[0:26:21.0] RN: Yeah.
[0:26:22.1] GM: That has to be there but I used to experience fear as anxiety. I learned this amazing distinction that fear can be looked at in two ways. Either as anxiety or as excitement but it’s the same exact same chemical process.
[0:26:34.8] RN: Interesting.
[0:26:35.9] GM: The only difference is the perceived outcome. If you have a negative perceived outcome of what could happen, you experience anxiety, if you have a positive perceived — it’s excitement.
[0:26:47.0] RN: That’s interesting, that’s cool. I haven’t actually heard that.
[0:26:49.1] GM: Every time I force myself to step outside my comfort zone, I say I’m excited.
[0:26:54.5] RN: I love it.
[0:26:54.7] GM: I consciously say I’m excited and it changes the paradigm to almost expect the positive outcome.
[0:27:00.9] RN: Are you speaking on stage like Archangel?
[0:27:03.3] GM: Yup.
[0:27:03.9] RN: Is that a time where you get that feeling?
[0:27:07.5] GM: It’s so weird, I think because I’ve done so many events, you know I’m usually back stage, I’m more of the producer, it’s such a — I don’t know how to even explain this, I wish I could bottle and package. I’ve never been nervous before a talk.
[0:27:21.9] RN: That’s amazing.
[0:27:23.5] GM: My last event was 1,500 people, I just spoke right before Gary V. in Vancouver at Real Talk summit and I literally had zero butterflies, I just get on stage and I share. Weird. Even before any event I do, Jason and I are good friends and we talk about event production and he’s like, how are you so freaking calm?
I don’t know, I don’t even know how to explain it. The only time I felt something was I spoke at Philip McKernan’s…
[0:27:49.4] RN: One Last talk.
[0:27:49.3] GM: One Last talk which — I went really deep in terms of kind of stuff we’re sharing today. Something was different, I was like, I’m not nervous but I think I’m super excited about the fact that I’m about to go way deep with…
[0:28:04.3] RN: Even there, you told yourself you’re excited and I think that was even subconscious that you just said it right then. That’s cool that you’ve almost like trained yourself and reprogrammed yourself to whenever you get that feeling, I’m excited. That’s amazing, That’s cool.
If you don’t get to speaking, when do you actually get that feeling? What situations in life actually make that come up?
[0:28:26.9] GM: I try — part of what I’m trying to do now is have new firsts. There are things that I don’t care — I don’t care to skydive or have those massive thrill type experiences but I love having new experiences for the first time. I’m always out to look for what that could be.
[0:28:46.3] RN: Do you have any things on the radar this year that you want to try?
[0:28:49.7] GM: The big thing for me now is on the fitness realm, I really want to become super human.
[0:28:55.5] RN: Like transform your body and really get in super fit shape?
[0:28:59.1] GM: Gymnastics type training.
[0:29:00.1] RN: Okay, wow.
[0:29:01.3] GM: Be able to do things that I know I can’t currently do but you know, gymnastics…
[0:29:08.4] RN: Flexibility? Very cool. What’s the most painful part of being an entrepreneur to you? Obviously you started a new venture with this, you’ve got the mastermind in LA, you do some other events like archangel, the summit here in Toronto now, huge events too. What’s been the toughest part?
[0:29:27.9] GM: Again, I reframe everything so I don’t…
[0:29:32.7] RN: That’s a super power actually, it’s amazing.
[0:29:34.9] GM: Another cool distinction, I wish I was better at remembering quotes of where it came from but was not to look at things as problems but think of them as puzzles.
[0:29:44.6] RN: Yeah, that’s interesting.
[0:29:46.1] GM: Because a puzzle is solvable so right now our current puzzles are team building and growing the team and building out systems and growing from like a seven to eight figure model — everything that what it took to get to where we are now is completely different from what it will take to get to there. The other thing we’re launching this year and here is — I love the idea of just jumping into things I have no clue about.
We want our Archangel Fund to also have a micro loan component where entrepreneurs who are starting up or in a growth phase, we have epic missions and want to create impact, we can lend them money at either low interest or zero interest and the way I look at it is I would have donated that money to a charity anyways. I might as well give it to an entrepreneur that might be able to create something sustainable.
[0:30:34.7] RN: Yup.
[0:30:35.2] GM: I have no idea how to structure this thing especially…
[0:30:38.0] RN: It’s a good shift though going from, let’s give money directly to charitable organizations to let’s give it to an entrepreneur that can also create a business, support the business themselves, their families, employees as well as creating an impact for charitable organizations.
It’s a cool shift there that I don’t’ think many people think about.
[0:30:57.1] GM: Thank you.
[0:30:57.6] RN: Yeah. Are you looking at as all kind of debt loan type stuff or are you looking at doing equity type stuff as well?
[0:31:06.0] GM: For now, just that alone, three years from now, getting into Angel Investment and that’s the vivid vision.
[0:31:13.3] RN: Sure, yeah.
[0:31:14.8] GM: All three years from now. Again, I know nothing about Angel Investment. Even though the original plan for Archangel and why it’s even called Archangel is to get into Angel Investment.
[0:31:24.5] RN: Got it.
[0:31:25.2] GM: I think that’s part of the fun, we had, I think you know Naveen Jain, the billionaire who just got permission to go to the moon and all that. We had him at our last event in LA where I interviewed him and he says, part of his fun is that every new venture is a new industry where he has no experience.
[0:31:42.1] RN: That’s cool.
[0:31:42.8] GM: Because that’s usually where you can be the biggest disruptor and make the change and have the creativity that look at things differently.
[0:31:49.4] RN: Because you don’t know what obstacles are there. If you k now, if you’ve been in real estate forever, you have so many opinions on what can and can’t be done where as if I went into real estate, I’d have no idea what my limits or boundaries are right?
It’s almost like James Altucher latest book right? Reinvent Yourself which is along the same lines, he reinvents himself every few years and I think it’s the same.
[0:32:13.5] GM: It is.
[0:32:15.3] RN: That’s a good point.
[0:32:16.3] GM: Yeah, like Naveen is currently — his current project is in space exploration. He has no clue but now he’s doing really well and the new thing he’s launching is in healthcare, he’s going to disrupt the health space.
[0:32:28.2] RN: Which needs a huge disruption because it’s a mess. It’s been the same model forever right? That’s awesome. You have a lot of experience across a lot of different things from events to real estate to now creating masterminds and curated events and experiences for people.
If you had somebody come up to you that wanted guidance and help and mentorship and you saw potential in them right? They just needed some kind of direction, they didn’t have a business idea, they don’t have anything. You had to give them one directive or action item to take, what would you tell them as a first step?
[0:33:05.5] GM: If they didn’t know what they want to do?
[0:33:07.0] RN: They didn’t want to do, they just knew they had something in them.
[0:33:11.0] GM: I would tell them to do whatever it takes to uncover what their gifts or strengths or superpowers.
[0:33:20.0] RN: I’m right there with you.
[0:33:21.6] GM: What their super powers are, what their moon shot or epic mission could be, what really lights them up, what they’re passionate about, who else is passionate about those same things and who might have the same value and beliefs as them.
Then just chat with those people. That’s kind of how I started Archangel where I just found other people like me and I would have either small group discussions or take people out for lunch or dinner or coffee and just figure out what’s in their head, where they want to go and what’s preventing them from getting there and then connecting the dots between how I can help them overcome whatever their challenges are and build it that way.
[0:33:57.6] RN: I think one of the biggest struggles is actually understanding what your super power is. Like you, you had somebody else tell you that you're a great connector, you’re like, maybe I am. Then you realize yeah, it’s — you look back on your life and like yeah, there’s a lot of commonality there that shows that I’ve been a great connector.
For somebody that doesn’t really know what their strength is or what their super power is, any recommendations on how they kind of figure that out internally?
[0:34:27.6] GM: There’s a few different things, there are the different test you can do like strength finder and Kolbe. That’s maybe a good start and then ask people close to you to tell you when you’re lit up.
[0:34:40.7] RN: Yeah.
[0:34:41.1] GM: Because your face changes, what are those topics, what are you — what gives you energy to talk about, maybe even ask them what do you think my gifts are? What would you come to me for advice on or whatever those questions look like and then see where you’re spending your time.Track your time, quantify thing.
[0:34:58.4] RN: I like that. Yeah, kind of on that note of where you spend your time, this is kind of a side comment. I’ve seen some people look at that as a businesses, they go through their credit card saving, what am I spending most of my money on? Chances are, that’s probably a pretty good place to start in terms of where to look at a lot of money is being spent.
[0:35:18.7] GM: The other thing you could do is ask where your biggest frustrations are. Everything I’ve started because I wanted to create the thing I wanted for me, it didn’t exist yet.
[0:35:28.5] RN: Got it, so you started by solving your own problems and frustrations?
[0:35:31.7] GM: Yup.
[0:35:32.6] RN: Cool. If you had to define it, what’s failure mean to you?
[0:35:37.8] GM: Another fun distinction you’ll like is that this is a Dan Sullivan quote, there’s either success or there’s market research.
[0:35:44.6] RN: I love it.
[0:35:45.5] GM: I’ve always had that in my head since I worked there 15 years ago where failure is an amazing learning opportunity and Tim Ferris I think talks about this concept where anything you do, you can set it up where even the failures where you’re not achieving the initial outcome or goal is still an experience to acquire skill or resource or knowledge so you’re actually always winning.
[0:36:14.7] RN: Right.
[0:36:15.1] GM: Even if you’re not getting to the goal where you want to get, if you set it up the right way, you’re always better off afterwards.
[0:36:21.1] RN: Right, but you have to learn, you can’t just go into a blind fail, try again, fail, you have to actually take and learn it like sit back and analyze why did it fail. Ask yourself those questions of what could I have done differently and then approach it a different way next time right?
What I really like about you is your ability to — I even see when I ask a question, I see it in your face because we’re sitting here in person. I feel like it almost, there’s a switch that almost reframes questions immediately like it goes in through one filter and then you’re like, okay, I’m going to reframe this to be this.
How long have you been able to develop that because I find it really interesting that you call problems puzzles et cetera? Is that something that you’ve consciously made an effort to do or is it…
[0:37:04.0] GM: Yeah, for sure and I’m also a word geek, I love etymology, I literally, when I hear words sometimes I’ll just go online and say, where did that come from? It’s usually Greek or Latin based.
[0:37:15.0] RN: Right.
[0:37:16.3] GM: Even archangel, the name of the business, part of how I fell in love with it was because the root of it comes from two words, auto close in ancient Greek which means chief or leader and Angalos, the word for angel means messenger. I just thought yeah, I want to create a tribe of leaders and people who have wisdom to share.
[0:37:36.3] RN: Yeah. What are you most excited about? I know you have a big vision for archangel, what’s that called again?
[0:37:42.9] GM: The Air Canada.
[0:37:42.7] RN: The Air Canada Center. Yeah, filling that with 10,000 people would be an insane achievement, it would be really cool and I’m sure you’ll do it, I have no doubt. Outside of that, what are you super excited about that’s on the horizon?
[0:37:57.2] GM: I love dreaming big, especially things that seem impossible and then figuring out how to make it work. I’m always excited about that, like our big audacious goal is to give away a billion dollars, either as charitable donations, as gifts, as grants, loans, angel investment, whatever that looks like because the ripple effect will be exponential.
[0:38:20.0] RN: Giving away a billion dollars, the ripple effect would be massive, global, worldwide. Awesome, well thanks so much for — I want to respect your time so thanks so much for coming and sitting down today.
[0:38:30.0] GM: You're welcome, I love this.
[0:38:31.1] RN: Yeah, I’ll catch you next time. Thanks to you.
[END OF INTERVIEW]
[0:38:36.1] RN: All right, you can find Giovanni at giftedentrepreneur.com. He’s @giovannimarsico on Twitter as well. Of course, for that spelling, along with the links and resources Giovanni and I discussed including more information on his events and mastermind, it will all be found at the page, created specifically for this episode, you’ll find it all at failon.com/008 and as I continue to build out this project with the simple goal of getting people to take action through embracing failure, if you could do one thing to support my cause, I sincerely appreciate it.
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Catch you next time.
[0:39:37.1] ANNOUNCER: That’s all for this episode of The Fail On Podcast. For more resources, show notes and action items to help you find success in your failures, sign up for our mailing list at failon.com.
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